Viewing posts tagged tips

Why blogging and content marketing are a waste of time.

For most businesses.

Blogging is praised as the way to build your following, build a list, and gain “authority.” I’m not disputing that these things can’t or don’t happen but instead I question the ROTI (return on time invested) is worth it for most businesses.

I don’t believe it is for many businesses.

If you’re in a sexy industry writing about a subject that’s hot, or that thrives on constant updates (think technology blogs like Techcrunch) then yes, it’s worth the effort. But even then, there is so much competition that it’s going to be hard to get the attention of readers.

But what if you’re a dentist? Or a trucking company? Or…the list is endless. There simply are a lot of businesses that don’t have an interesting story to tell.

If you’re thinking of writing a blog the questions that needs to be asked are basically:

  1. Does anyone really care about what I will write?
  2. Will this actually attract paying customers? Or will it result in vanity metrics (hits, subscribes, bounces etc)?
  3. Can I put out decent, interesting and unique content on a regular basis, while still working on the rest of the business?

If you answer no to any of these questions, it’s probably not worth the effort and you should probably find better ways to market.


This doesn’t mean you shouldn’t have a web presence of some sort simply because people your potential customers will Google you. Likely all they’ll want to do is find a little bit about what you actually do, and this is something that applies to even the most traditional and unexciting business.

And for people that argue that this is bad for SEO I have to ask: does it even matter? Most likely the people who are Googling you already know you in some way shape or form and are simply doing a search for your business name. Hopefully when you started your business you did research to make sure that it was somewhat unique right?

Online marketing for a site without a blog

Yes, I recommend that you start doing online promotion without a blog.

“But Andrew, how will I get people to sign up for my email list if I don’t have a blog to attract them?”

Ask them.

At a networking event? Ask them if they want to go on a list.

Working with a client? Ask them.

In line at the supermarket? Ditto.

Forget about a business card, try this instead.

The most powerful tool in my arsenal is my smartphone. I have web forms bookmarked on my phone for different circumstances and after I meet anyone I always ask them if they want to join my list. It’s extremely important that you tell them that there is no problem if they unsubscribe; we’re all busy and at times we

Offline marketing meets online marketing

Surprisingly, no one seems to do this, which is a shame, because many business people spend hours networking with a very poor return on their time. By taking a more systematic approach to networking, and combining it with the strategies that online marketers use, there are plenty of opportunities to strengthen your relationship with your contacts.

But remember, it’s all about a relationship

If you’re doing this to SELL, SELL, SELL you’re setting yourself up for failure. It’s important to make sure that you’ve put a lot of thought into what outcomes you want to achieve.

In fact, the best results that my clients have had is by not selling at all, but by entertaining or educating.

Want to learn how to combine online and offline marketing to create a powerful strategy. Then book your free marketing and sale automation consultation.


5 big mistakes most businesses make when trying to automate their marketing

Marketing automation is awesome, but often goes awry. In my experience, here’s where most projects go wrong

  1. No plan.

    If you don’t have a strategy, a plan and something mapped out using a mind map or flow chart, you’re wasting your time…and money.

  2. Analysis paralysis.

    Plan, but don’t over plan. Start with easy stuff like automating new posts when a blog post goes out, or just do simple stuff like sending out simple campaigns. Don’t get into the complex stuff like lead scoring until you’ve learned the ropes a bit.

  3. Buy a Ferrari when they need a Toyota.

    I see this all the time. Someone rushes out to buy software like Infusionsoft before they’ve even made a plan. In reality, these tools are so complicated (and expensive) they hurt rather than help a lot of companies. I can’t blame them, the sales people for these companies are very persuasive, but often in the excitement of buying a lot of entrepreneurs….

  4. Forget that they need to have a business.

    Automating things without a solid business model doesn’t work. And a website isn’t a business. Before you automate things you need to have a solid grasp of your unique selling proposition.

  5. Forget the offline world.

    Did you know that more than 50% of my list consist of people who I’ve met in person? Guess who my most engaged readers are. It’s not that difficult either, most of mine are added by snapping a picture of my business card.

Look, the power of marketing and sales automation is amazing, but it has an extremely bad rap because many companies simply don’t take the right steps before jumping in.

Want to build your own marketing automation plan?

To qualified businesses I offer a free strategy session to map out sales strategy, and find the processes that can be immediately automation. Want to give it a shot APPLY HERE to learn more.

In this call we’ll go over what strategies you can use to build a powerful strategy and dominate your market all on autopilot.

Subscribe to newsletters and view the content.
  We hate spam and never share your details.