Viewing posts tagged networking

Why blogging and content marketing are a waste of time.

For most businesses.

Blogging is praised as the way to build your following, build a list, and gain “authority.” I’m not disputing that these things can’t or don’t happen but instead I question the ROTI (return on time invested) is worth it for most businesses.

I don’t believe it is for many businesses.

If you’re in a sexy industry writing about a subject that’s hot, or that thrives on constant updates (think technology blogs like Techcrunch) then yes, it’s worth the effort. But even then, there is so much competition that it’s going to be hard to get the attention of readers.

But what if you’re a dentist? Or a trucking company? Or…the list is endless. There simply are a lot of businesses that don’t have an interesting story to tell.

If you’re thinking of writing a blog the questions that needs to be asked are basically:

  1. Does anyone really care about what I will write?
  2. Will this actually attract paying customers? Or will it result in vanity metrics (hits, subscribes, bounces etc)?
  3. Can I put out decent, interesting and unique content on a regular basis, while still working on the rest of the business?

If you answer no to any of these questions, it’s probably not worth the effort and you should probably find better ways to market.


This doesn’t mean you shouldn’t have a web presence of some sort simply because people your potential customers will Google you. Likely all they’ll want to do is find a little bit about what you actually do, and this is something that applies to even the most traditional and unexciting business.

And for people that argue that this is bad for SEO I have to ask: does it even matter? Most likely the people who are Googling you already know you in some way shape or form and are simply doing a search for your business name. Hopefully when you started your business you did research to make sure that it was somewhat unique right?

Online marketing for a site without a blog

Yes, I recommend that you start doing online promotion without a blog.

“But Andrew, how will I get people to sign up for my email list if I don’t have a blog to attract them?”

Ask them.

At a networking event? Ask them if they want to go on a list.

Working with a client? Ask them.

In line at the supermarket? Ditto.

Forget about a business card, try this instead.

The most powerful tool in my arsenal is my smartphone. I have web forms bookmarked on my phone for different circumstances and after I meet anyone I always ask them if they want to join my list. It’s extremely important that you tell them that there is no problem if they unsubscribe; we’re all busy and at times we

Offline marketing meets online marketing

Surprisingly, no one seems to do this, which is a shame, because many business people spend hours networking with a very poor return on their time. By taking a more systematic approach to networking, and combining it with the strategies that online marketers use, there are plenty of opportunities to strengthen your relationship with your contacts.

But remember, it’s all about a relationship

If you’re doing this to SELL, SELL, SELL you’re setting yourself up for failure. It’s important to make sure that you’ve put a lot of thought into what outcomes you want to achieve.

In fact, the best results that my clients have had is by not selling at all, but by entertaining or educating.

Want to learn how to combine online and offline marketing to create a powerful strategy. Then book your free marketing and sale automation consultation.


5 awful, mundane, and tedious tasks I’ve completely automated.

Systemizing and automating the tedious has changed the course of my business while letting me focus on the important stuff.

There are so many mundane, but really important, tasks that I have to do with my business…and even life. The problem is that although I know they’re important, I hate doing them. And often, I don’t them as a result.

Thank god for software automation.

So without further ado, here are some things that I have automated:

  1. Adding inspirational quotes to Linkedin.

    I’ve linked together 2 wicked services. has a quote of the day, and best of all, they have an RSS feed. I then use a service called to tie the RSS feed to Buffer which then eventually feeds it to Linkedin. Sounds complicated, but it’s not.

  2. Managing my intake on appointments.

    On my appointment page, the process is extremely automated. It’s a 3 part form: 1st it asks for an email, secondly it asks some more in-depth questions, and thirdly it directs to a calendar that is linked to my Google calendar. But if at any stage someone doesn’t complete it, then it will automatically send an email asking if there is a reason why they didn’t complete the form.

  3. Billing, billing, billing

    On projects that allow it, my clients are billed automatically. Best of all, my clients enter their payment information directly to my payment processor so I don’t have to worry about onerous things like PCI compliance. I personally use Freshbooks for this task, but there are many options

  4. Educating people in my network

    I do a lot of networking, but I only have so much time to tell people what I do. The solution is that I invite people to join my mailing list right on the spot using a web form that is loaded on my phone. Because it is tailored for that exact purpose it is an extremely effective way of building a relationship with someone and it is a very effective way to keep “top of mind.”

  5. Long term follow ups.

    For my telecom side of the business, my sales cycle is 6-9 months. As a small business, managing that cycle is simply not possible to do without some help. The solution is to automate this cycle and slowly educate the customer on the benefits of hiring me. A lot of people end up unsubscribing over the months, but that mostly says that they were likely never going to become a client anyway and saves me some a lot of work.

None of this stuff was easy to do, and it took a lot of trial and error, but the benefits are huge. I spend a lot more time on the meaningful customer interactions and less time on the mundane (but still important) stuff.

If you want help mapping out what can be automated in your business. Please Apply here for your sales automation plan; space fills up quickly, so act now to reserve your spot.

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